The course examines the place of a range of events in the broader economy. It explores the types, purpose, importance (i.e. taxonomy) of events i.e. meetings, conventions, incentives, exhibitions, sporting, cultural other events. It analyses the impacts of event on local and wider community and economy – economic, environmental social/ cultural and political - and the implications of these impacts for sustainable business development. The course emphasises the management and marketing of events through the whole process from the initial idea and feasibility study to post event evaluation.