Course

Marketing Communication and Promotion - MARK5810

Faculty: Australian School of Business

School: School of Marketing

Course Outline: MARK5810 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite or Corequisite: MARK5800 or MARK5801

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course introduces participants to the process of developing and managing effective marketing communications. Organisations need to interact with consumers, stakeholders and other organisations. A company can tell the marketplace about itself and its products in many ways. It is important to understand the nature and dynamics of the various means of communication so that they can be managed efficiently and effectively. This course examines the tools available to marketing communication planners and provides guidelines as to their application. It builds on core marketing subjects by extending the issues relating to communication. It takes an integrated approach to communication management and covers the full spectrum of marketing communication, including advertising, direct marketing, promotion, personal selling, public relations, sponsorship, and internet communication.
Exclusion: MARK5946
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Study Levels

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