Course

Contemporary Issues in Marketing - MARK5817

Faculty: Australian School of Business

School: School of Marketing

Course Outline: MARK5817 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite or Corequisite: MARK5800 or MARK5801

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Marketing as a discipline and practice is always in transition. Although knowledge, skills and practices of the past are still relevant, technical, environmental and social change affect them. The key features of this course are a critical examination of the theoretical basis of marketing and recent developments in marketing theory and practice and their relevance to contemporary business. On completion of the course, students should have identified and examined a range of emerging, topical and contentious issues within marketing and be able to articulate a range of views about the nature of marketing thought. They should also understand the different social, cultural and ideological perspectives and norms that underpin current marketing theory and practice. This course is best studied towards the end of the program.
Students in class

Study Levels

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