Marketing (Sub-specialisation) - MARKES8417
Stream Summary
Faculty: Australian School of Business
School: School of Marketing
Contact: Australian School of Business Student Centre
Program: 8417 - Commerce (Extension)
Award(s):
Master of Commerce (Extension) (Specialisation)
View stream information for previous years
Stream Outline
Marketing specialists need to build on their core set of high-level management and marketing skills, and the MCom (Extension) Marketing Sub-specialisation provide deeper marketing knowledge and practice based on the latest research and best practice insights. Choose from several specialised course options to create your personalised specialist post-graduate program to support your career ambitions.
Stream Structure
Master of Commerce (Extension) students must complete:
- 2 MCom core courses
- 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
- 6 Specialisation courses
- 4 Sub-specialisation courses
- 1 Capstone course
Gateway course - which must be completed as part of the general gateway course requirements:
- MARK5700 Elements of Marketing (6 UOC)
Required Courses:
- MARK5800 Cust & Mkt Analysis (6 UOC)
- MARK5801 Marketing Management (6 UOC)
- MARK5811 Applied Marketing Research (6 UOC)
One Elective course from the following:
- MARK5810 Marketing Comm. & Promotion (6 UOC)
- MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
- MARK5813 New Product & Serv. Develop. (6 UOC)
- MARK5814 e-Marketing (6 UOC)
- MARK5815 Intl. Marketing in Asia (6 UOC)
- MARK5816 Services Marketing (6 UOC)
- MARK5817 Contemporary Issues in Market. (6 UOC)
- MARK5819 Non-Profit & Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
Further Information
Current Students please refer to the ASB Student Centre for further advice on enrolment
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
