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Marketing - MARKAS8414 | ||||||||||||||||||||||||||
The Master of Marketing program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.
Entry to the program requires an academic background in a marketing related field, and relevant work experience. The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses chosen from 3 specialist streams.
Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses. Core courses
Specialist Streams
Strategic Services and Business-to-Business Marketing
Consumer and Brand Marketing, and Marketing Communication
Marketing Information and Analysis
Additional Marketing Topics
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements. Contact the Australian School of Business Student Centre for advice. tel: + 61 2 9385 3189 location: Ground Floor, West Wing, Australian School of Business Building Forms, policies and procedures Frequently asked questions |