UNSW Handbook Plan - Marketing

Marketing - MARKAS7414


	Faculty: Australian School of Business
	School: School of Marketing
	Contact: Australian School of Business Student Centre
	Program: 7414 - Marketing
	Award(s):
	Graduate Certificate (Specialisation)

Plan Outline

Need information on our business programs? Start your search at the Australian School of Business website.
The Graduate Certificate in Marketing is a pathway program, into the Master of Marketing, for professionals who do not have an undergraduate degree.

Plan Structure

The Graduate Certificate in Marketing is offered full-time or part-time and requires the completion of two of the core courses (12UOC) and a further 12 UOC taken from either the remaining 2 core courses (12UOC ) or 12 UOC of elective courses.

Core courses

MARK6000 Mktg Mgt: Contemp.Anal.Persp. (6 UOC)
MARK6001 Strategic Skills for Marketers (6 UOC)
MARK6002 Creat., Innov.&Change in Mark. (6 UOC)
MARK6003 Marketing Consulting Project (6 UOC)

Elective courses

MARK6004 Business-to-Business Marketing (3 UOC)
MARK6005 Services Marketing Management (3 UOC)
MARK6006 Customer Relationship Mgt. (3 UOC)
MARK6007 Mrktg Relationships & Networks (3 UOC)
MARK6008 Global Mark.& Entrepreneurship (3 UOC)
MARK6009 International Marketing Res. (3 UOC)
MARK6010 Global Marketing Strategy (3 UOC)
MARK6011 Marketing in Asia (3 UOC)
MARK6012 Understanding Buyer Behaviour (3 UOC)
MARK6013 Advances in Consumer Analysis (3 UOC)
MARK6016 Mark. Databases, Info. & Know. (3 UOC)
MARK6017 Analytical Methods for Mkt Seg (3 UOC)
MARK6018 Decision-Support Models (3 UOC)
MARK6019 Data-Min Info. Sys.Mark.Decis (3 UOC)
MARK6020 Product & Brand Management (3 UOC)
MARK6021 Integrated Market. Comm. (3 UOC)
MARK6022 Advertising&Promotion Implem. (3 UOC)
MARK6023 Advanced Topics in Marketing 1 (3 UOC)
MARK6024 Adv. Mark. Strategy (3 UOC)
MARK6025 Customer Exp. Management (3 UOC)
MARK6123 Advanced Topics in Marketing 2 (3 UOC)
MARK6223 Advanced Topics in Marketing 3 (3 UOC)

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.