Commerce/Media (PR & Advert) - 3559
Program Summary
Faculty: Australian School of Business
Contact: Australian School of Business Student Centre
Campus: Kensington Campus
Career: Undergraduate
Typical Duration: 4 Years
Typical UOC Per Semester: 24
Min UOC Per Semester: 6
Max UOC Per Semester: 24
Min UOC For Award: 192
UAC Code: 424001
International Entry Requirements: See International Entry Requirements
Award(s):
Bachelor of Commerce
Bachelor of Commerce (Honours)
Bachelor of Commerce (Major)
Bachelor of Media
Bachelor of Media (Major)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Program Description
The Bachelor of Commerce/Bachelor of Media (PR and Advertising) (B Com B Media(PR and Advertising)) is a 4 year dual award program which combines is a highly valued business qualification with a program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards.
The B Com component provides students with the fundamentals of business and the opportunity to explore their interests in one of a range of business disciplines. The B Media (PR and Advertising) component provides students with foundational and applied skills, knowledge and capabilities in public relations and advertising. The B Media (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.
Program Objectives and Graduate Attributes
On successful completion of the BCom component, students will have the ability to:
- demonstrate business knowledge and apply that knowledge in business problems
- demonstrate critical thinking and problem solving skills
- present complex issues in coherent written statements and oral presentations
- demonstrate understanding of disciplinary issues in a local or global context
- demonstrate understanding of the principles of working collaboratively in teams
- understand the social and ethical dimensions in their chosen disciplinary areas
The UNSW BMedia (PR&A) aims to develop students’ understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide students knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. Students will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise.
The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined.
The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.
The Graduate Attributes for this component are:
The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined.
The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.
The Graduate Attributes for this component are:
- The skills involved in practice-based research.
- An in-depth engagement with knowledge about public relations and advertising in the context of media studies.
- The capacity for analytical and critical thinking and for creative-problem solving in the contexts of public relations and advertising.
- The ability to independently produce effective public relations and advertising texts and to critically reflect on their value and purpose as tools of practice.
- The skills to appropriately locate, evaluate and use relevant information to develop content for public relations and advertising.
- The capacity for enterprise, initiative and creativity.
- An appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts.
- A capacity to contribute to, and work within, the international community.
- The skills required to create, discuss and evaluate public relations and advertising texts in collaboration with others.
- The capacity to keep abreast of changes in the audiences.
- Platforms, tools and practices of public relations and advertising.
- A respect for ethical practice and social responsibility.
- The skills of communicating effectively across a range of contexts and platforms in public relations and advertising professions
Program Structure
The Bachelor of Commerce Bachelor of Media (PR and Advertising) consists of 96 UOC of Commerce courses and 96 UOC of Media, PR and Advertising courses as detailed in the following table:
B Com component 96 UOC:
B Com component 96 UOC:
- Compulsory core courses (24 UOC)
- Flexible core courses (24 UOC)
- Major requirements (48 UOC)
B Media (PR and Advertising) component 96 UOC:
- Media Core (30 UOC)
- Prescribed Media Elective (6 UOC)
- PR and Advertising Core (36 UOC)
- Prescribed Public Relations and Advertising Electives (24 UOC).
Bachelor of Commerce component
Compulsory core courses account for 24 UOC (4 courses)
Compulsory core courses account for 24 UOC (4 courses)
Flexible core courses account for 24 UOC (4 courses). Students should choose four courses from the following list:
- ACCT1511 Accounting & Financial Mgt 1B (6 UOC)
- ECON1102 Macroeconomics 1 (6 UOC)
- FINS1613 Business Finance (6 UOC)
- INFS1602 Info Systems in Business (6 UOC)
- LEGT1710 Business and the Law (6 UOC)
- MARK1012 Marketing Fundamentals (6 UOC)
Major requirements: 48UOC in an approved disciplinary stream offered by the Australian School of Business (See Table A), containing at least 18 UOC at level 3. (Note that the 48UOC includes the first disciplinary course(s) in the Core (Compulsory or Flexible). This means that, for the majority of majors, students will complete 42UOC in specified disciplinary courses outside the core.)
Please note: One or more additional courses (i.e. in addition to the core and major requirements) must be taken from within the Australian School of Business to ensure you complete 96UOC of Business courses within the B Com component of this program.
Please note: One or more additional courses (i.e. in addition to the core and major requirements) must be taken from within the Australian School of Business to ensure you complete 96UOC of Business courses within the B Com component of this program.
Table A
Approved Majors from within the ASB:
Approved Majors from within the ASB:
- Accounting
- Business Economics
- Business Strategy and Economic Management
- Business Law
- Finance
- Financial Economics
- Human Resource Management
- Information Systems
- International Business
- Management
- Marketing
- Taxation
Bachelor of Media (PR and Advertising) component
Level 1 focuses on contextual knowledge of communication industries, Level II introduces communication theory, and Level III of the program deepens students’ knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication.
Students are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.
Level 1 focuses on contextual knowledge of communication industries, Level II introduces communication theory, and Level III of the program deepens students’ knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication.
Students are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.
Core Courses:
Media Core
Level 1
Media Core
Level 1
Level 2
- ARTS2090 Publics and Publishing (6 UOC)
Level 3
- ARTS3091 Advanced Media Issues (6 UOC)
- MDIA3005 Engagement (6 UOC)
PR and Advertising Core
Level 1
Level 1
Level 2
- MDIA2005 Advertising (6 UOC)
- MDIA2006 Communication Strategies (6 UOC)
Level 3
- MDIA3000 Public Relations Discourse (6 UOC)
- MDIA3003 Media Portfolio (6 UOC)
Prescribed Electives
Media
Media
- ARTS2092 Global Media (6 UOC)
OR
- ARTS2091 Mobile Cultures (6 UOC)
PR and Advertising
Level 1
Level 1
- MARK1012 Marketing Fundamentals (6 UOC)
- MDIA1004 News Reporting (6 UOC)
Level 2
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2092 Global Media (6 UOC)
- ARTS2093 Media Uses (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MDIA2002 Analysing Media Communication (6 UOC)
- MDIA2003 Advanced Media Writing (6 UOC)
- SDES2198 Adv.Typography & Public Design (6 UOC)
- SDES2199 Propaganda and Advertising (6 UOC)
Level 3
- ARTS3092 Media in Asia-Pacific (6 UOC)
- ARTS3093 Media Power (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MDIA3007 Media Internship (6 UOC)
- MDIA3008 Crisis Communication (6 UOC)
- MDIA3009 Integrated Communications (6 UOC)
- SDES2198 Adv.Typography & Public Design (6 UOC)
- SDES2199 Propaganda and Advertising (6 UOC)
Honours
Honours in B Com Component
High achieving students may apply to undertake honours in the area of their business major. Honours is an additional year of full-time study which provides students with advanced knowledge of their chosen field and develops research and communication skills. Students usually complete advanced courses/seminars and a thesis. Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements.
Honours in B Media Component
High achieving B Media (PR and Advertising) students may apply for entry to Honours. Honours is an additional year of study (two years part-time) which allows a student to further explore their interests in PR and Advertising. It involves seminars and the completion or a research project or thesis.
Those students who are considering Honours should submit an expression of interest at the beginning of Level 3 and complete a formal application at the end of Level 3. Both should be submitted to the Honours Convenor of the School of the Arts and Media. Entry to Honours requires a WAM of 70 or higher in the depth component of the program and is subject to resources and the approval of the Head of the School of the Arts and Media.
Honours is awarded in three classes (Class 1, Class 2 in two Divisions, and Class 3). If requirements for these classes are not met the Pass degree will be awarded if the student is not already a Graduate of the program.
High achieving students may apply to undertake honours in the area of their business major. Honours is an additional year of full-time study which provides students with advanced knowledge of their chosen field and develops research and communication skills. Students usually complete advanced courses/seminars and a thesis. Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements.
Honours in B Media Component
High achieving B Media (PR and Advertising) students may apply for entry to Honours. Honours is an additional year of study (two years part-time) which allows a student to further explore their interests in PR and Advertising. It involves seminars and the completion or a research project or thesis.
Those students who are considering Honours should submit an expression of interest at the beginning of Level 3 and complete a formal application at the end of Level 3. Both should be submitted to the Honours Convenor of the School of the Arts and Media. Entry to Honours requires a WAM of 70 or higher in the depth component of the program and is subject to resources and the approval of the Head of the School of the Arts and Media.
Honours is awarded in three classes (Class 1, Class 2 in two Divisions, and Class 3). If requirements for these classes are not met the Pass degree will be awarded if the student is not already a Graduate of the program.
Academic Rules
Academic Rules for B Com Component
Please refer to the Program Structure for the academic requirements relating to this program.
Rules relating to the award of the degree of B Com shall apply wherever relevant. Students are advised to consult the Academic Rules for further information
Academic Rules for B Media (PR and Advertising) component
To qualify for the award of the degree at Pass level, a student must:
1. enrol in the Bachelor of Media (PR and Advertising) and complete 96 units of credit;
2. complete the requirements for the core
3. complete the requirements for prescribed electives
4. complete at least 30 units of credit of Level I courses before enrolling in Level II courses
5. complete at least 48 units of credit overall before enrolling in Level III courses
Academic Rules for Honours in B Media (PR and Advertising) component
To qualify for the award of the degree with Honours, a Dual award student must:
1. be a Graduand or Graduate of the Bachelor of Media (PR and Advertising)
2. hold a WAM of 70 or higher in the depth component of the program
3. complete the seminar coursework requirement (18 UOC)
4. complete a research project or thesis (30 UOC)
Glossary of Terms
FASS Programs Glossary of Terms - Click here
Important Information
The Academic Rules for the UNSW B Com and B Media (PR&A) and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.
Award with Distinction
High achieving students who secure a WAM of 75 across their B Media (PR and Advertising) program and who have completed at least 48 UOC of their program at UNSW are eligible for the award of their Pass Degree "with Distinction".
Please refer to the Program Structure for the academic requirements relating to this program.
Rules relating to the award of the degree of B Com shall apply wherever relevant. Students are advised to consult the Academic Rules for further information
Academic Rules for B Media (PR and Advertising) component
To qualify for the award of the degree at Pass level, a student must:
1. enrol in the Bachelor of Media (PR and Advertising) and complete 96 units of credit;
2. complete the requirements for the core
3. complete the requirements for prescribed electives
4. complete at least 30 units of credit of Level I courses before enrolling in Level II courses
5. complete at least 48 units of credit overall before enrolling in Level III courses
Academic Rules for Honours in B Media (PR and Advertising) component
To qualify for the award of the degree with Honours, a Dual award student must:
1. be a Graduand or Graduate of the Bachelor of Media (PR and Advertising)
2. hold a WAM of 70 or higher in the depth component of the program
3. complete the seminar coursework requirement (18 UOC)
4. complete a research project or thesis (30 UOC)
Glossary of Terms
FASS Programs Glossary of Terms - Click here
Important Information
The Academic Rules for the UNSW B Com and B Media (PR&A) and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.
Award with Distinction
High achieving students who secure a WAM of 75 across their B Media (PR and Advertising) program and who have completed at least 48 UOC of their program at UNSW are eligible for the award of their Pass Degree "with Distinction".
Fees
For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html
Professional Recognition
For further information, please refer to the Professional Recognition of Programs in the UNSW Online Handbook.
Further Information
Please note that these requirements may be subject to change. Students should always follow the program requirements according to the year they started their degree. For more information please visit Previous UNSW Online Handbooks
Contact: Australian School of Business Student Centre for advice on the BCom component.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
Faculty of Arts and Social Sciences Student Centre for advice on the BMedia (PR and Advertising) component.
tel: +61 2 9385 2289
location: Ground Floor, Morven Brown Building
Contact: Australian School of Business Student Centre for advice on the BCom component.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
Faculty of Arts and Social Sciences Student Centre for advice on the BMedia (PR and Advertising) component.
tel: +61 2 9385 2289
location: Ground Floor, Morven Brown Building
Related Program(s)
3521 Commerce/Economics
3522 Commerce/Arts
3558 Commerce (International)
3529 Commerce/Science
3584 Commerce / Information Systems
3523 Commerce/Science(AdvMath)
3567 Commerce / Fine Arts
Area(s) of Specialisation
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