Public Relations Discourse and Change - MDIA3000
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Kensington Campus
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: 96 uoc overall including MDIA2006 and enrolment in program 3429, 3434 or 3559 or the Communication and Journalism stream or the PR & Advertising stream in program 4781
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Public relations practitioners act on behalf of governments, organizations and social movements to promote particular discourses and interests. Within this course we will examine the roles that public relations professionals play in societal discourse transformation through the use of local and international case studies. Drawing upon the work of key discourse scholars, the course will focus on the identity, relational and ideational dimensions of discourse production and transformation.
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