The Bachelor of Commerce (Services Marketing -Tourism and Hospitality) is a 4 year full time degree which provides core business skills and breadth of knowledge as well as depth in its two specialised majors - services marketing and tourism and hospitality. It also provides an option for students to undertake a third major, which may be from any specialisation within the Australian School of Business, or it may be a language from among those offered by the School of Modern Languages in the Faculty of Arts & Social Sciences. The program prepares graduates for management positions in a wide variety of careers in the rapidly growing service sector which embraces tourism, hotels/resorts, hospitality and marketing.

One of the strengths of the degree is its rigorous grounding in tourism, hospitality management and marketing, which focuses on the service sector and business fundamentals. Other key features are experiential learning; hands-on industry training experience; the high-level internship program with exclusive positions at Qantas, the Intercontinental Hotel Group, Sydney Harbour Foreshore Authority, ATEC (Australian tourism Export Council) and other leading tourism government and private sector organisations; and its development of students' leadership, management and communication skills. The industry employment component in second year hones the students' management skills and provides an opportunity to acquire experience in sectors of the industry in which they are interested.

During the first six months of the degree students complete operational training in tourism and hospitality management at a private college opposite the UNSW campus. Students will be eligible to be awarded a nationally accredited Diploma of Hospitality Management and a Diploma of Event Management upon completion of this training and subsequent courses in the degree.

Graduates from the program are in demand for management careers in airlines, international hotel chains, marketing consulting, tourism marketing and marketing research, in federal, state and local government agencies.

Entry is by academic achievement and written application to the School of Marketing.

Students who have completed the program will have a rigorous grounding in tourism and hospitality management, accounting, economics and business statistics; hands-on industry training and employment experience; and have developed leadership, management and communication skills.

Year 1: Laying the Foundations

Session 1

Session 2

Year 2: Core Concepts and Principles

Session 1

Session 2
1 x Option Plus

Year 3: Management Techniques

Session 1
2 x Options Plus

and one of:

Session 2

Year 4: Solutions and Strategies

Session 1

Session 2

*Number of free options may vary depending on major combination undertaken. Please contact the Business Student Centre for further information.

Students in this program must complete 12 units of credit in General Education courses or their equivalent (unless otherwise entitled to exemption). For further information about General Education Requirements please refer to the Online Handbook.

Please note that students enrolled in programs within the Australian School of Business cannot take General Education courses offered by the Business School. These restrictions also apply to the following courses:

If students are unsure of their General Education Requirements they should contact the Business Student Centre (Ground floor, West entrance, Australian School of Business building)

Honours level study is available. Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements.

To complete the requirements for the award of the degree of Bachelor of Commerce (Services Marketing - Tourism and Hospitality);

For the Pass degree, a student must complete and pass 192 units of credit, which shall include:

1.1 36 units of common Level 1 core courses as follows:

1.2 12 units approved General Education courses offered by faculties other than the Australian School of Business;

1.3 a double major of 96 units, consisting of 42 units from the Marketing disciplinary stream and 54 units from the Tourism and Hospitality disciplinary stream;

1.4 6 units of Economics of Tourism or Legal Aspects of Tourism

1.5 42 units of approved Business options (that when completed in a single disciplinary area may be recognised as a third major);

1.6 6 units of approved tourism and hospitality operational training;

1.7 6 units of approved industry training, based on a minimum of 250 hours of employment.

2 A student cannot:

2.1 count more than 72 units of Level 1 core and electives courses towards their degree except in exceptional circumstances;

2.2 attempt General Education courses until they have attempted 36 units of mainstream courses;

2.3 count mainstream courses offered by other faculties as substitutes for General Education courses towards more than 6 units of General Education requirements;

2.4 count a mainstream course offered by faculties other than Australian School of Business both as a substitute for a Business option and as a substitute for a General Education elective.

2.5 count a maximum of 12 units of credit from outside Australian School of Business BCom course offerings, this includes courses from Modern Languages.

3 Honours may be taken in one disciplinary stream only.

3.1 For the Honours degree, a student must complete a further 48 units in a disciplinary stream that the student has chosen as a co-major in the Pass degree component.

3.2 The additional units, comprising specified courses from the relevant disciplinary stream and a thesis, must be completed in two semesters following the completion of the Pass degree component.

3.3 The Honours degree will not be awarded if academic performance is below the prescribed level.

3.4 Except when recommended to the contrary by the relevant Head of School, a student intending to enter the Honours year must;

3.4.1 satisfy the Pass degree requirements and obtain a minimum average of 70% in Level 2 and Level 3 courses of the relevant disciplinary stream in the Pass degree component and

3.4.2 pass all courses in the Pass degree component at first attempt.

3.5 Except with the special permission of the course authority on the recommendation of the relevant Heads of School, a person on whom the Pass degree of Bachelor of Commerce or equivalent has been conferred shall not be admitted to candidature for the Honours degree of Bachelor of Commerce.

4. Approved disciplinary streams are listed below:

For information regarding fees for UNSW programs, please refer to the following website:  https://my.unsw.edu.au/student/fees/FeesMainPage.html

For further information, refer to the Professional Recognition of Programs in the Online Handbook.

Please note that these requirements may be subject to change. Students are advised to follow requirements according to the year they commenced. Current students are to refer to previous editions of the Online Handbook for program requirements.

Please contact the Business Student Centre for advice.

Business Student Centre
e-mail: ugbusiness@unsw.edu.au
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building