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Strategic Management in Tourism & Hospitality - SERV4003
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Faculty: Australian School of Business
 
 
School:  School of Marketing
 
 
Course Outline: SERV4003 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: SERV4001
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

This capstone course introduces key concepts associated with global tourism and hospitality strategic management and the practical experience of analysis in, and application to, contemporary case studies. The course examines application of tourism and hospitality strategic management concepts and practice to the operation of key organisations and enterprises in various to tourism and hospitality industry sectors. It encourages creative strategic management problem solving in preparation for graduate ently into the workforce. The areas of study in the course develop application of the case method of analysis linked to classical strategic anagement tools for international tourism and hospitality management. The course includes presentations from key industly executives with analysis of current strategic management challenges.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.