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Service Industry Project - SERV2003
 Night Landscape Quadrangle

   
   
   
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: MARK2055; Corequisite: SERV2002
 
 
Excluded: TAHM3888
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

A work experience project is a mandatory part of the degree program. This will be supplemented by lectures/seminars on a range of related, contemporary services marketing topics. It is envisaged the project topics might centre around blueprinting the services processes in order to solve a service operational problem; map and analyse the service quality processes (e.g. the gap model of service quality) of an organisation and prepare a set of recommendations for quality improvement; or mapping the key touchpoints and defining where value is created in an organisation's service processes; or perhaps analysing and reporting on a organisations employment branding processes. A key learning outcome will be students ability to put various services models, frameworks and theories into practice.


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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.