Marketing - 8423
Program Summary
Faculty: UNSW Business School
Contact: UNSW Business School Student Centre
Campus: Sydney
Career: Postgraduate
Typical Duration: 1.5 Years 
Typical UOC Per Semester: 24
Min UOC Per Semester: 6
Max UOC Per Semester: 24
Min UOC For Award: 72
Award(s):
Master of Marketing (Specialisation)
View program information for previous years
Program Description
If you are a prospective student researching your study options, please visit UNSW Business School website for more information.
The Master of Marketing program is an advanced degree designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it combines contemporary marketing issues with a critical, research-based approach to learning.
Specialisation in particular aspects of marketing is a highly distinctive feature of the program. Specialist courses draw directly on the research strengths of the School, with courses on subjects such as Marketing Management; Relationship Marketing & CRM; Brand Management; and Global Marketing Strategy.
The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing.
Program Objectives and Graduate Attributes
On successful completion of the Master of Marketing, students will have the ability to:
- demonstrate and apply a broad range of marketing concepts
- apply a range of marketing tools and techniques to address specific business situations
- apply analytical and problem solving skills to make informed marketing decisions
- present complex marketing issues in coherent written statements and oral presentations
Program Structure
- The Master of Marketing comprises 72 UOC.
- Students must complete 3 core courses (6 UOC each), 1 capstone core course (6 UOC) and 8 elective courses (6 UOC each).
- The core courses and the capstone course are offered on Saturdays over six (6) weeks, while the elective courses are held in the evenings during weekdays over 12 weeks.
- The program can be studied part time or full time.
- Category A and Category B applicants may be eligible for up to 24 units of unspecified credit transfer from the elective component of the program based on recognition of prior learning (RPL).
Compulsory core courses (total 18 UOC)
Choose one of the following:
Choose 8 Elective courses (48 UOC) *
- MARK6104 Value Creation Through Service (6 UOC)
- MARK6105 Relationship Marketing & CRM (6 UOC)
- MARK6107 Advert, Prom & Int Mktg Comm (6 UOC)
- MARK6108 Digital& Social Media Strategy (6 UOC)
- MARK6110 Advanced Marketing Strategy (6 UOC)
- MARK6111 Global Marketing Strategy (6 UOC)
- MARK6112 Advanced Topics in Marketing 1 (6 UOC)
- MARK6113 Advanced Topics in Marketing 2 (6 UOC)
- MARK6114 Brand Management (6 UOC)
- MARK6115 CB & Marketing Insights (6 UOC)
The following Master of Commerce (Marketing) courses may also be chosen as electives - With special permission from the Head of School (Marketing), students may also take Masters-level courses from cognate disciplines. :
- MARK5811 Applied Marketing Research (6 UOC)
- MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
- MARK5813 Creativity and Innovation (6 UOC)
- MARK5814 Digital Marketing (6 UOC)
- MARK5815 Intl. Marketing in Asia (6 UOC)
- MARK5819 Non-Profit & Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
- MARK5821 Brand Management (6 UOC)
- MARK5822 Marketing Analytics (6 UOC)
- MARK5824 Sales Strategy & Implemention (6 UOC)
Compulsory capstone core course
* Note: Not all elective courses are offered each year. Elective course offerings vary from year to year, reflecting contemporary and emerging marketing issues of contemporary concern. Refer to the Class Timetable on my.unsw.edu.au to see current offerings for the semester.
Academic Rules
Please refer to the Program Structure for the academic requirements relating to this program.
Credits awarded from RPL or professional qualifications
As determined by UNSW Business School, a maximum of 24 UOC may be awarded based on your previous studies or professional work experience.
If you are awarded credits based on your previous studies and wish to have these credits reversed, please submit an online request for approval: www.business.unsw.edu.au/students/resources/online-forms
For Enrolment guidance for each semester intake, go to: www.business.unsw.edu.au/students/resources/accept-enrol
Pathway programs
If you do not have an undergraduate degree or a credit average in your previous bachelor degree, you may be eligible for the Graduate Certificate in Marketing as a pathway program to the Master of Marketing
Credits awarded from RPL or professional qualifications
As determined by UNSW Business School, a maximum of 24 UOC may be awarded based on your previous studies or professional work experience.
If you are awarded credits based on your previous studies and wish to have these credits reversed, please submit an online request for approval: www.business.unsw.edu.au/students/resources/online-forms
For Enrolment guidance for each semester intake, go to: www.business.unsw.edu.au/students/resources/accept-enrol
Pathway programs
If you do not have an undergraduate degree or a credit average in your previous bachelor degree, you may be eligible for the Graduate Certificate in Marketing as a pathway program to the Master of Marketing
Fees
For information regarding fees for UNSW programs, please refer to the following website: UNSW Fee Website.
Entry Requirements
For the 1 year full-time (or 2 years part-time) program (with credits)
Category A - To be eligible for the program (with credits), you need to have:
• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• At least 2 years full-time relevant professional and marketing experience; and
• Demonstrated competency in business statistics
Category A - To be eligible for the program (with credits), you need to have:
• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• At least 2 years full-time relevant professional and marketing experience; and
• Demonstrated competency in business statistics
OR
Category B - To be eligible for the program (with credits), you need to have:
• A recognised bachelor degree (or equivalent qualification), as determined by the UNSW Business School; and
• At least 5 years full-time relevant professional and marketing experience; and
• Demonstrated competency in business statistics, and evidence of formal marketing training
For the 1.5 years full-time (or 3 years part-time) program (without credits)
Category C - To be eligible for the program (without credits), you need to have:
• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• A major (at least seven courses) in marketing or related discipline within the bachelor degree; and
• At least 1 years full-time relevant work experience.
Category C - To be eligible for the program (without credits), you need to have:
• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• A major (at least seven courses) in marketing or related discipline within the bachelor degree; and
• At least 1 years full-time relevant work experience.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
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Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Contents
Study Levels
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