Stream

Marketing - MARKAS8414

Stream Summary

Faculty: Australian School of Business

School: School of Marketing

Contact:  Australian School of Business Student Centre

Program: 8414 - Marketing

Award(s):

Master of Marketing (Specialisation)

View stream information for previous years

Stream Outline

The Master of Marketing program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

Entry to the program requires an academic background in a marketing related field, and relevant work experience.

Stream Structure

The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Core courses
Specialist Streams

Strategic Services and Business-to-Business Marketing
Consumer and Brand Marketing, and Marketing Communication
Marketing Information and Analysis
Additional Marketing Topics

Further Information

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Quadrangle

Study Levels

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