Course

Advertising and Promotion Implementation - MARK6022

Faculty: Australian School of Business

School: School of Marketing

Course Outline: MARK6022 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 3

EFTSL: 0.06250 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: Enrolment in Graduate Certificate or Master of Marketing programs

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Advertising and Sales Promotion Implementation gives participants practical skills in developing and managing advertising and sales promotions programs, media planning, and client-agency relations. Topics include: advertising and sales promotion, planning and strategy; selection of media, media delivery planning, understanding the consumption of media; developing messages for different media, including television, radio, print and websites; design and management aspects; the selection of trade and consumer promotions; monitoring and evaluating programs. Commercial partnerships and ROI issues are considered in the context of managing client-agency relations, with use being made of cases, role-play exercises and research studies.
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Study Levels

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