Course

Advanced Marketing Strategy - MARK6024

Faculty: Australian School of Business

School: School of Marketing

Course Outline: http://www.marketing.unsw.edu.au/

Campus: Sydney

Career: Postgraduate

Units of Credit: 3

EFTSL: 0.06250 (more info)

Indicative Contact Hours per Week: 3

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

An advanced course that integrates knowledge of market and competitor analysis with strategic business considerations, to achieve superior performance in sales growth, market share and profit contribution. Topics include: organisational strategy; defensive strategies; competitive and life-cycle strategies at the level of the business unit; portfolio analysis, diversification and differentiation; social, ethical, technological and global issues as they impact on marketing performance. Students draw on materials from all previous marketing courses and work experience


PG 6

Study Levels

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