UNSW Handbook Plan - Tourism Marketing

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Tourism Marketing - TAHMAS8404


	Faculty: COMM - Australian School of Business
	School: School of Marketing
	Contact: Australian School of Business Student Centre
	Program: 8404 - Commerce
	Award(s):
	Master of Commerce (Specialisation)

Plan Outline

Master of Commerce (MCom) students must complete:
• 4 core courses
• 6 specialisation courses (made up of 2 specialist core courses and 4 specialisation elective courses)
• 2 elective courses - students can choose electives to deepen their specialisations or can choose any other Master of Commerce course where prerequisites are met.

Master of Commerce (Extension) (MCom(Ext)) students with only one specialisation must complete:
• 4 core courses
• 6 specialisation courses (made up of 2 specialist core courses and 4 specialisation elective courses)
• 6 elective courses - students can choose electives to deepen their specialisations or can choose any other Master of Commerce course where prerequisites are met.

Master of Commerce (Extension) (MCom(Ext)) students with two specialisations must complete:
• 4 core courses
• 6 specialisation courses from the first specialisation
• 6 specialisation courses from the second specialisation
• No electives

Plan Structure

In order to complete the Master of Commerce program with a Tourism Marketing specialisation, students must complete 4 core courses

COMM5001 Bus Comm, Ethics & Practice (6 UOC)
COMM5002 Managing for Value Creation 1 (6 UOC)
COMM5003 Managing for Value Creation 2 (6 UOC)
COMM5004 Business Capstone Project (6 UOC)

(It is recommended that COMM5001, COMM5002 and COMM5003 are taken in the first semester and COMM5004 in the final semester)

plus 2 specialist core courses

MARK5800 Cust & Mkt Analysis (6 UOC)
MARK5801 Marketing Management (6 UOC)

and 4 specialist courses selected from the following list

TAHM5010 Global Perspectives in Tourism (6 UOC)
TAHM5011 Strategic Tourism Marketing (6 UOC)
TAHM5013 Destination Market. & Manag. (6 UOC)
TAHM5014 Events Management & Marketing (6 UOC)

and between 2 and 6 elective courses selected from MCom offerings depending on the program and number of specialisations chosen. Please refer to the Plan Outline for further information.

For those students who wish to extend their MCom (Tourism Marketing) specialisation, it is recommended that the electives be taken from the following:

MARK5810 Marketing Comm. & Promotion (6 UOC)
MARK5811 Applied Marketing Research (6 UOC)
MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
MARK5813 New Product & Serv. Develop. (6 UOC)
MARK5814 e-Marketing (6 UOC)
MARK5815 Intl. Marketing in Asia (6 UOC)
MARK5816 Services Marketing (6 UOC)

Further Information

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
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