UNSW Handbook Course - International Marketing in Asia

International Marketing in Asia - MARK5815


	Faculty: Australian School of Business
	School: School of Marketing
	Course Outline: http://www.marketing.unsw.edu.au/
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite or Corequisite: MARK5800 or MARK5801
	CSS Contribution Charge:Band 3 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

As markets globalise firms are increasingly looking beyond their domestic market for growth opportunities. This course highlights the conceptual, descriptive and strategic issues involved in identifying and capturing international marketing opportunities. This includes the various environments that have an impact on international marketing (economic, technological, socio-cultural, political-legal and corporate), and the implications these have on marketing strategy. The regional focus of this course is Asia, with attention given to such issues as market entry strategies, product adaptation, business-to-business negotiations and the influence of culture on consumer behaviour in the region. Guest lecturers and case studies are used to highlight key points.
Exclusion: MARK5945

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