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Events Management and Marketing - TAHM5014
 Students on quad lawn

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or Corequisite: MARK5800 or MARK5801 or enrolment in program 7291 or 5291 or 8291
 
 
CSS Contribution Charge:Band 3 (more info)
 
   
 
Further Information: See Class Timetable
 
  

Description

The course examines the place of a range of tourism events in the tourism and broader economy. It explores the types, purpose, importance (i.e. taxonomy) of events i.e. meetings, conventions, incentives, exhibitions, sporting, cultural other events. It analyses the impacts of event on local and wider community and economy – economic, environmental social/ cultural and political - and the implications of these impacts for sustainable tourism development. The course emphasises the management and marketing of events through the whole process from the initial idea and feasibility study to post event evaluation.


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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.