Public Relations & Advertising - MDIAP14751
Stream Summary
Faculty: ARTSC - Faculty of Arts & Social Science
School: School of the Arts and Media
Contact: sam@unsw.edu.au
Program: 4751 - Media (PR & Advertising) / Law
Award(s):
Bachelor of Media (Major)
View stream information for previous years
Stream Outline
This stream covers the core study stream in Public Relations and Advertising for the Bachelor of Media (Public Relations and Advertising)/Law (program 4751).
Stream Structure
The basic requirements for the degree in dual mode (96 UOC) are:
- Media Core (12 UOC)
- Prescribed Media Electives (24 UOC)
- PR and Advertising Core (48 UOC)
- Prescribed PR and Advertising Electives (12 UOC)
Core Courses
Media Core
PR and Advertising Core
Level 1
Level 2
- MDIA2005 Advertising (6 UOC)
- MDIA2006 Communication Strategies (6 UOC)
Level 3
Prescribed Electives
Media
Level 2
Students will complete any two of the following:
Students will complete any two of the following:
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2092 Global Media (6 UOC)
- ARTS2093 Social Media (6 UOC)
- ARTS2095 Digital Tech and the Self (6 UOC)
- ARTS2096 Media Rights, Media Wrongs (6 UOC)
Level 3
Students will complete any two of the following:
Students will complete any two of the following:
- ARTS3091 Advanced Media Issues (6 UOC)
- ARTS3092 Media in Asia-Pacific (6 UOC)
- ARTS3093 Media Power (6 UOC)
- ARTS3096 Media and Climate Change (6 UOC)
- ARTS3097 Current Debates in Media (6 UOC)
- MDIA3007 Media Internship (6 UOC)
PR and Advertising
Students will complete any two of the following:
- ARTS1010 Life of Words (6 UOC)
- ARTS1032 Literature Laboratory (6 UOC)
- ARTS1060 Introduction to Film Studies (6 UOC)
- ARTS1062 Hollywood Film (6 UOC)
- ARTS1121 The Life of Performance (6 UOC)
- ARTS2063 National Cinemas (6 UOC)
- ARTS2066 Writing for the Screen (6 UOC)
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2093 Social Media (6 UOC)
- ARTS2094 Visual Communication (6 UOC)
- ARTS2095 Digital Tech and the Self (6 UOC)
- ARTS2126 Reviewing the Arts (6 UOC)
- ARTS2128 Art, Activism, Publics (6 UOC)
- ARTS3068 On Location Film Production (6 UOC)
- ARTS3092 Media in Asia-Pacific (6 UOC)
- ARTS3093 Media Power (6 UOC)
- ARTS3872 Media Publics (6 UOC)
- HUMS1006 Presentation Skills (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MARK1012 Marketing Fundamentals (6 UOC)
- MDIA1000 Time, Space and Experience (6 UOC)
- MDIA1004 News Fundamentals (6 UOC)
- MDIA2000 Animating Media (6 UOC)
- MDIA2002 Analysing Media Communication (6 UOC)
- MDIA2003 Advanced Media Writing (6 UOC)
- MDIA2007 Political Communication (6 UOC)
- MDIA2010 Serious Games (6 UOC)
- MDIA2011 Media Design for Change (6 UOC)
- MDIA3004 Festivals and Exhibitions (6 UOC)
- MDIA3006 Production Studio (6 UOC)
- MDIA3007 Media Internship (6 UOC)
- MDIA3009 Brand Comms & Culture (6 UOC)
- MDIA3011 Communication design (6 UOC)
