Subject Area: Media, Culture and Technology

Visual communication in contemporary media typically combines a range of resources - written, visual, aural, spatial. We develop a set of techniques and frameworks to analyse these complex texts, especially their visual components. We will consider a range of images and texts across a variety of media platforms, from newspapers, advertisements, magazines, to web sites, and cultural objects. We will develop a ‘grammar’ for analyzing these texts and the role they play in making meaning, in professional, public and personal contexts.