Marketing - MARKA13764
Stream Summary
Faculty: COMM - UNSW Business School
School: School of Marketing
Contact: UNSW Business School Student Centre
Program: 3764 - Engineering (Hons)/Commerce
Award(s):
Bachelor of Commerce (Major)
View stream information for previous years
Stream Outline
Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally. There are affiliations with professional organisations such as the Advertising Federation of Australia, the Australian Marketing Institute, The Radio Marketing Bureau, and the Australian Customer Service Association.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally. There are affiliations with professional organisations such as the Advertising Federation of Australia, the Australian Marketing Institute, The Radio Marketing Bureau, and the Australian Customer Service Association.
- A major in Marketing consists of 48 UOC (8 courses). Five (5) of these courses are specified; the other three (3) are electives that are chosen from a specified list. At least one (1) elective must be at level 3 (i.e. MARK 3xxx). This is regardless of whether you are doing a single major or taking marketing as a second major
- A minor in Marketing consists of 30 UOC (5 courses) including MARK1012 and 24UOC (4 courses) with a MARK course code from either compulsory courses list or elective course list with at least 6UOC must be at Level 3. The minor does not form part of the nominated major.
Stream Structure
Compulsory courses
- MARK1012 Marketing Fundamentals (6 UOC)
- MARK2051 Consumer Behaviour (6 UOC)
- MARK2052 Marketing Research (6 UOC)
- MARK3054 Marketing Analytics (6 UOC)
- MARK3082 Strategic Marketing (6 UOC)
Elective courses
Choose 3 courses from the following list. At least one of these courses must be at level 3
- ACCT3563 Issues in Financial Reporting (6 UOC) **
- COMM3020 Global Business Practicum (6 UOC) **
- COMM3030 Social Entrepreneurship Practicum (6 UOC) **
- COMM2222 Industry Experience Program (6 UOC) **
- MARK2053 Mark. Comm. & Prom. Management (6 UOC)
- MARK2055 Service Marketing & Management (6 UOC)
- MARK2060 Event Management and Marketing (6 UOC)
- MARK2071 International&Global Marketing (6 UOC)
- MARK2085 Consumer Centric Innovation (6 UOC)
- MARK3081 Dist.Strategy& Retail Channels (6 UOC)
- MARK3085 Digital Mktg & Web Analytics (6 UOC)
- MARK3090 Marketing Decision Analysis (6 UOC)
- MARK3091 New Product & New Service Dev. (6 UOC)
- MARK3092 Brand Management (6 UOC)
ACCT3563 is included for the benefit of students undertaking majors in both Accounting and Marketing to allow compliance with the requirements of the professional Accounting bodies. Students with majors in Accounting and Marketing may count this course towards the Accounting major AND the Marketing major.
** Students may count ONE of COMM2222, COMM3020, COMM3030 or ACCT3563 towards their major in Marketing.
Honours
Honours level study is available for Marketing students.
Students interested in studying at Honours Level should refer to the relevant Honours plan within 4501 Bachelor of Commerce (Honours) for entry requirements.
Students interested in studying at Honours Level should refer to the relevant Honours plan within 4501 Bachelor of Commerce (Honours) for entry requirements.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
