Marketing Decision Analysis - MARK3090

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK3090 Course Outline

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: ECON1203 (or equivalent statistics course) and MARK2052

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.


This course links material from MARK1012 and MARK2052 with Marketing Theory learned in other Marketing classes such as MARK2051 and MARK3054 to propose, study and implement (a) the analysis of competitive markets, (b) product positioning through advertising (c) demand forecasting and (d) financial and budgetary aspects of businesses. The course is focused on collating information to derive implementable strategies which need to be tweaked over time to focus on market dynamics and market competition. Students will be exposed to outputs specific Market Research tools and techniques and implement them using a simulation.

Marketing at UNSW

Study Levels

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