Marketing Co-op - MARKB13554
Stream Summary
Faculty: UNSW Business School
School: School of Marketing
Contact: UNSW Business School Student Centre
Program: 3554 - Commerce (Co-op)
Award(s):
Bachelor of Commerce (Co-op) (Major)
View stream information for previous years
Stream Outline
The UNSW Co-op Program is a scholarship program set up by industry and The University of New South Wales to provide financial support and industry training for selected undergraduate students. The UNSW Co-op Program is based on existing undergraduate programs at UNSW with the following special features:
- For high achieving students the UNSW Co-op Program offers an ideal combination of challenge and opportunity.
- Co-op students receive structured industrial training and gain valuable work experience with up to four different employers.
- On graduation, sponsors are always looking to recruit Co-op Scholars.
- UNSW academics and senior managers from industry and government have jointly planned Co-op requirements.
- In 2014 Co-op scholars received a tax-free scholarship of $16,750 per annum.
- At present we have 150 of Australia’s leading industries sponsoring 470 scholars across 24 different programs.
This stream is within a four-year degree BCom(Co-op) program which includes coordinated industrial experience. Industrial experience extends outside University semesters.
Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
Stream Structure
To satisfy the minimum requirements of the Marketing Co-op Program, the following courses must be completed:
- MARK1012 Marketing Fundamentals (6 UOC)
- MARK2051 Consumer Behaviour (6 UOC)
- MARK2052 Marketing Research (6 UOC)
- MARK2085 Consumer Centric Innovation (6 UOC)
- MARK2101 Ind. Training Exp. 1 (Co-op) (12 UOC)
- MARK3054 Marketing Analytics (6 UOC)
- MARK3082 Strategic Marketing (6 UOC)
- MARK3202 Industrial Training Exp. 2 (Co (12 UOC)
- MARK3303 Ind.Training Exp. 3 (co-op) (12 UOC)
Elective courses
Choose 2 courses from the following list. At least one of these courses must be at level 3
Choose 2 courses from the following list. At least one of these courses must be at level 3
- ACCT3563 Issues in Financial Reporting (6 UOC)
- MARK2053 Mark. Comm. & Prom. Management (6 UOC)
- MARK2055 Service Marketing & Management (6 UOC)
- MARK2060 Event Management and Marketing (6 UOC)
- MARK2071 International&Global Marketing (6 UOC)
- MARK3081 Dist.Strategy& Retail Channels (6 UOC)
- MARK3085 Digital Mktg & Web Analytics (6 UOC)
- MARK3092 Brand Management (6 UOC)
Either
- COMM3020 Global Bus Practicum (6 UOC)
OR
- COMM3030 Social Ent Practicum (6 UOC)
ACCT3563 is included for the benefit of students undertaking majors in both Accounting and Marketing to allow compliance with the requirements of the professional Accounting bodies. Students with majors in Accounting and Marketing may count this course towards the Accounting major AND the Marketing major.
Entry Requirements
Entry to this stream of study is at first year only, through the scholarship selection procedures administered by the Co-op Program Office.
For baseline requirements to the UNSW Co-op program visit the frequently asked questions page.
For baseline requirements to the UNSW Co-op program visit the frequently asked questions page.
How to Apply
Visit the UNSW Co-op website for a brochure and application form.
Further Information
For further information about the Co-op Program and Co-op Scholarships, refer to the Co-op program office
UNSW Co-op Program Office
email:cooprog@unsw.edu.au
tel: + 61 2 9385 5116
fax: + 61 2 9313 6774
location: Room 1096 Rupert Myers Building (South Wing) (Enter Gate 14 Barker Street)
Mailing Address:
UNSW Co-op Program
UNSW Sydney
NSW 2052
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
UNSW Co-op Program Office
email:cooprog@unsw.edu.au
tel: + 61 2 9385 5116
fax: + 61 2 9313 6774
location: Room 1096 Rupert Myers Building (South Wing) (Enter Gate 14 Barker Street)
Mailing Address:
UNSW Co-op Program
UNSW Sydney
NSW 2052
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Study Levels
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