Marketing Analytics and Big Data - MARK3054
Faculty: UNSW Business School
School: School of Marketing
Course Outline: MARK3054 Course Outlines
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite:ECON1203 or MARK2052
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course links the analytical material of MARK2052 with practical issues in marketing management, including the analysis of competitive markets, product positioning, strategic analysis, demand forecasting and financial and budgetary aspects. The course is practical and data driven, with students exposed to specific tools and techniques using computer-based software. The importance to contemporary business of numeracy, problem-solving, measurement and analysis is a central theme, and is explored through exercises and tutorials.
Study Levels
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