Public Relations & Advertising - MDIAP14781
Stream Summary
Faculty: Faculty of Law
School: School of the Arts and Media
Contact: sam@unsw.edu.au
Program: 4781 - Media / Law
Award(s):
Bachelor of Media (Major)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Stream Outline
This stream covers the core study stream in Public Relations and Advertising for the Bachelor of Media (Public Relations and Advertising)/Law (program 4781).
Stream Structure
The basic requirements for the degree in concurrent mode (96 UOC) are:
- Media Core (30 UOC)
- Prescribed Media Elective (6 UOC)
- PR and Advertising Core (36 UOC)
- Prescribed PR and Advertising Electives (24 UOC)
Core Courses
Media Core
Level 1
Level 2
- ARTS2090 Publics and Publishing (6 UOC)
Level 3
- ARTS3091 Advanced Media Issues (6 UOC)
- MDIA3005 Engagement (6 UOC)
PR and Advertising Core
Level 1
Level 2
- MDIA2005 Advertising (6 UOC)
- MDIA2006 Communication Strategies (6 UOC)
Level 3
Prescribed Electives
Media
ARTS2091 Mobile Cultures (6 UOC) OR ARTS2092 Global Media (6 UOC)
PR and Advertising
Level 1
- MDIA1000 Time, Space and Experience (6 UOC)
- MDIA1004 News Reporting (6 UOC)
Courses offered by Faculties other than Arts and Social Sciences:
- MARK1012 Marketing Fundamentals (6 UOC)
Level 2
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2092 Global Media (6 UOC)
- ARTS2093 Media Uses (6 UOC)
- ARTS2094 Visual Communication (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MDIA2002 Analysing Media Communication (6 UOC)
- MDIA2003 Advanced Media Writing (6 UOC)
Courses offered by Faculties other than Arts and Social Sciences:
Level 3
- ARTS3092 Media in Asia-Pacific (6 UOC)
- ARTS3093 Media Power (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MDIA3002 Multiplatform Journalism (6 UOC)
- MDIA3007 Media Internship (6 UOC)
- MDIA3008 Crisis Communication (6 UOC)
Courses offered by Faculties other than Arts and Social Sciences:
