The UNSW Marketing Honours program is an elite program with only a select few students considered and invited to join each year. The program is designed to provide the best of our students with a distinct competitive advantage in the job market, through differentiation based on an extended set of analytical and research skills and a rigorous understanding of marketing theory and its application to practice. This gives our Honours graduates the ability to command a price premium in the job market.

The Honours year offers a unique learning environment. Classes are much smaller and more interactive than BCom degree classes. Through the intensity of interaction with the best marketing students, the faculty at the School of Marketing and visiting speakers from industry and leading international universities, Honours courses provide a very stimulating and challenging learning environment. The coursework and the expanded set of research skills you develop through the completion of your thesis, opens up a wider range of career possibilities - possibilities that go beyond the typical entry-level jobs that are associated with the BCom degree.

Honours students are carefully prepared before embarking on the Honours Research Thesis. Beginning as early as the second year in the advanced marketing stream and via additional coursework during the Honours year, Honours students develop specific expertise in conceptual areas of marketing and applications of marketing research methods. This gives our graduates unique skills and ensures that UNSW Marketing Honours graduates are superior trained making them more attractive to employers.

To satisfy the Honours requirements, students undertake an additional year of study, completing Honours level courses (both compulsory and elective) and undertaking a research thesis. Students must have completed the prerequisite courses prior to their Honours year.

Candidates intending to apply to the Honours programs are encouraged to discuss their eligibility and study program with Undergraduate Honours Coordinator for Marketing

Please refer to the Program Structure for the Academic requirements relating to this program.

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
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