Contemporary Research Methods in Marketing - MARK4213
Faculty: Australian School of Business
School: School of Marketing
Course Outline: MARK4213 Course Outline
Campus: Kensington Campus
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 2
Enrolment Requirements:
Prerequisite: Admission to BCom Honours in Marketing.
Equivalent: MARK7213, MARK8998
CSS Contribution Charge: 2 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The Marketing discipline - its origin, development and future direction. The use of different methods to examine research questions - quantitative, experimental, qualitative, and ethnographic approaches. Advanced survey-based methods. Experimental approaches to research in marketing, including experimental designs and analysis of variance. Consideration of non-quantitative methods - notably qualitative methods, in-depth interviews, case-study analysis, anthropological and ethnographic approaches, cross-cultural studies and phenomenological work. Post-modernist methods of enquiry.
Study Levels
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