Marketing - MARKAH3529
Stream Summary
Faculty: COMM - Australian School of Business
School: School of Marketing
Contact: Australian School of Business Student Centre
Program: 3529 - Commerce/Science
Award(s):
Bachelor of Commerce (Honours)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Stream Outline
The Honours year offers a unique learning environment. Classes are much smaller and more interactive than BCom degree classes. Through the intensity of interaction with the best marketing students, the faculty at the School of Marketing and visiting speakers from industry and leading international universities, Honours courses provide a very stimulating and challenging learning environment. The coursework and the expanded set of research skills you develop through the completion of your thesis, opens up a wider range of career possibilities - possibilities that go beyond the typical entry-level jobs that are associated with the BCom degree.
Honours students are carefully prepared before embarking on the Honours Research Thesis. Beginning as early as the second year in the advanced marketing stream and via additional coursework during the Honours year, Honours students develop specific expertise in conceptual areas of marketing and applications of marketing research methods. This gives our graduates unique skills and ensures that UNSW Marketing Honours graduates are superior trained making them more attractive to employers.
To satisfy the Honours requirements, students undertake an additional year of study, completing Honours level courses (both compulsory and elective) and undertaking a research thesis. Students must have completed the prerequisite courses prior to their Honours year.
Stream Structure
Entry Requirements
- Undertaking a Marketing major
- Credit average in all courses and
- Credit average or above in marketing courses
How To Apply
Professional Recognition
Academic Rules
Further Information
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions