Airline Marketing Strategies - AVIA2501

Faculty: Faculty of Science

School: School of Aviation

Course Outline:

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 4

Excluded: AVIA2500

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.


This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies. The course encourages and emphasises current airline marketing behaviour as examples of the theory. Passenger and freight marketing are included.

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