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The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.

This program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing. Entry to this program requires an academic background in a marketing related field, and relevant work experience.

On successful completion of the Master of Marketing, students will have the ability to:

The Master of Marketing comprises 48 UOC. A student must complete 4 core courses (6 UOC each) and 8 elective courses (3 UOC each).

Core courses and elective courses are usually run over a six-week period. It is usual practice to offer three electives in each six-week period. Student pursuing the course on a full-time basis select two out of three electives for each six-week period.

Electives*

Elective courses currently offered:

Advanced Topics in Marketing (Electives)**:

The following courses are not offered currently, but may be offered in future years

* NOTE: Not all electives are offered each year. Course content and elective course offerings vary from year to year, reflecting contemporary and emerging marketing issues of topical concern and the speciality areas of visiting professors and academics. Refer to Class Timetable on MyUNSW to see current offerings

** Typically one or two Advanced Topics in Marketing courses are offered each year. In 2012, MARK6123 Advanced Topics in Marketing 2 covers the area of Sales and Key Account Management. Details of the areas covered by the Advanced Topics in Marketing courses(s) are available prior to the beginning of the academic year.

Please refer to the Program Structure for the academic requirements relating to this program.

For information regarding fees for UNSW programs, please refer to the following website:  https://my.unsw.edu.au/student/fees/FeesMainPage.html

Please refer to the Australian School of Business website for further detail.

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
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