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Consumer Insights - MARK6013
Students studying

 
Faculty: Australian School of Business
 
 
School:  School of Marketing
 
 
Course Outline: MARK6013 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 3
 
 
EFTSL: 0.06250 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: Enrolment in Graduate Certificate or Master of Marketing programs
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

This course is designed to review theories of consumer behavior and provide an advanced-level treatment of qualitative research techniques. We look at ways to understand the psychology of consumption as well as the cultural dimension of consumption practices. We follow this review of consumer behavior theories with research methods that are typically covered in the front-end of market research projects, whose second-stage is a quantitative survey: focus groups, interviews, customer visits and ethnography and interpretive approaches.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.