The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.

This program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

Entry to this program requires an academic background in a marketing related field, and relevant work experience.

The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing skills and knowledge. The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing.

Graduates from the Master of Marketing may be able to obtain the Certificate of Market Research if they have successfully completed a number of approved courses. This Certificate from the Australian Market and Social Research Society (AMSRS) is widely recognised by government and industry as a measure of competence in market research.

The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses chosen from 3 specialist streams.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Strategic Services and Business-to-Business Marketing

Consumer and Brand Marketing, and Marketing Communication

Marketing Information and Analysis

Additional Marketing Topics

Please refer to the Program Structure for the academic requirements relating to this program.

For information regarding fees for UNSW programs, please refer to the following website:  https://my.unsw.edu.au/student/fees/FeesMainPage.html

Please refer to the Australian School of Business website for further detail.

Please note that these requirements may be subject to change.

Students are advised to follow requirements according to the year they commenced. Current students are to refer to previous editions of the Online Handbook for program requirements.

Please contact the Business Student Centre for advice.

Business Student Centre
e-mail: pgbusiness@unsw.edu.au
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building