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Postgraduate Handbook

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Marketing - 8414

Program Summary

   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Typical Duration: 1 Years
 
 
Typical UOC Per Semester: 24
 
 
Min UOC Per Semester: 3
 
 
Max UOC Per Semester: 24
 
 
Min UOC For Award: 48
 
 
Award(s):
 
 
Master of Marketing (Specialisation)
 
  

Program Description

The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.

This program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

Entry to this program requires an academic background in a marketing related field, and relevant work experience.

Program Objectives and Learning Outcomes

The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing skills and knowledge. The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing.

Graduates from the Master of Marketing may be able to obtain the Certificate of Market Research if they have successfully completed a number of approved courses. This Certificate from the Australian Market and Social Research Society (AMSRS) is widely recognised by government and industry as a measure of competence in market research.

Program Structure

The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses chosen from 3 specialist streams.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Core Courses

Specialist Streams
Strategic Services and Business-to-Business Marketing
Consumer and Brand Marketing, and Marketing Communication
Marketing Information and Analysis
Additional Marketing Topics

Academic Rules

Please refer to the Program Structure for the academic requirements relating to this program.

Fees

For information regarding fees for UNSW programs, please refer to the following website:  https://my.unsw.edu.au/student/fees/FeesMainPage.html

Entry Requirements

Please refer to the Australian School of Business website for further detail.

Further Information

Please note that these requirements may be subject to change.

Students are advised to follow requirements according to the year they commenced. Current students are to refer to previous editions of the Online Handbook for program requirements.

Please contact the Business Student Centre for advice.

Business Student Centre
e-mail: pgbusiness@unsw.edu.au
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building

Area(s) of Specialisation

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.