Marketing - MARKTS8417

Stream Summary

Faculty: COMM - UNSW Business School

School: School of Marketing

Contact:  UNSW Business School Student Centre

Program: 8417 - Commerce (Extension)

Award(s):

Master of Commerce (Extension) (Specialisation)

Stream Outline
Marketing is the link between a business and its customers, and is crucial to competitive success in today’s fast-moving world. When you specialise in marketing in your Master of Commerce, you will gain the practical skills and knowledge in areas such as consumer behaviour, services marketing, product innovation and communications. You can tailor your program to suit your career objectives, with a wide range of options available.

Master of Commerce (MCom) students must complete:
  • 2 MCom core courses
  • 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
  • 6 Specialisation courses
  • 1 Capstone course

Master of Commerce (Extension) (MCom (Ext)) students must complete:
  • 2 MCom core courses
  • 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
  • 6 Specialisation courses
  • 4 additional courses
  • 1 Capstone course

Stream Structure

Compulsory Core Course:

One Data Analysis Core course:
CREDIT TRANSFERS (including the Data Analysis course) may be awarded for courses (maximum 24 UOC) based on your previous studies.

These credits will be assessed upon application and you will be notified (in the offer letter) of the credit/s awarded.

Two Compulsory Gateway Courses:

One Elective Gateway course from the following:

Two Required Specialisation courses:

Four Elective Specialisation courses from the following:

One Capstone course:
The Capstone course provides a “cohort” experience in a work-relevant context for all specialisations in the general area of Strategy, Marketing, Risk and Management.

If you choose to study the Master of Commerce (Extension) program 8417, you have the option to choose 4 courses (to provide you with depth of learning) from the following areas:
  • Accounting
  • Entity, Planning and Performance
  • Finance
  • Marketing
  • Information Systems
  • Business Law
  • Taxation
  • *General Option
* The General Option allow you to choose two courses from the MCom and optional two courses outside of the MCom (other programs within the UNSW Business School) or courses from other Faculties (with permission).

It is recommended students contact the UNSW Business School Student Centre for guidance on options available to increase depth of learning.

Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
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