Course

Brand Management - MARK5821

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK5821 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Corequisite: MARK5700 or MARK5800

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course is designed to give students a good working knowledge of the many aspects of product and brand management. The separation of the product from the brand and the focus on building and maintaining brand equity has created a need for marketers to understand the complex relationship between products and brands. The material covered in the course includes: the components of Consumer Based Brand Equity (CBBE); the relationship between products and brands; the history of brands; brand audits and brand architecture decisions; understanding brand associations; brand performance measurement; creating, maintaining and measuring brand equity.


Students using laptops

Study Levels

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