Marketing - MARKTS8404
Stream Summary
Faculty: COMM - UNSW Business School
School: School of Marketing
Contact: UNSW Business School Student Centre
Program: 8404 - Commerce
Award(s):
Master of Commerce (Specialisation)
View stream information for previous years
Stream Outline
- 2 MCom core courses
- 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
- 6 Specialisation courses
- 1 Capstone course
- 2 MCom core courses
- 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
- 6 Specialisation courses
- 4 additional courses
- 1 Capstone course
Stream Structure
These credits will be assessed upon application and you will be notified (in the offer letter) of the credit/s awarded.
- MARK5800 Consumer Behaviour (6 UOC)
- MARK5811 Applied Marketing Research (6 UOC)
- MARK5810 Marketing Comm. & Promotion (6 UOC)
- MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
- MARK5813 Creativity and Innovation (6 UOC)
- MARK5814 Digital Marketing (6 UOC)
- MARK5815 Intl. Marketing in Asia (6 UOC)
- MARK5816 Services Marketing (6 UOC)
- MARK5817 Contemporary Issues in Market. (6 UOC)
- MARK5819 Non-Profit & Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
- MARK5821 Brand Management (6 UOC)
- MARK5822 Marketing Analytics (6 UOC)
- COMM5010 Strategy,Mktg&Mgt (6 UOC)
- Accounting
- Entity, Planning and Performance
- Finance
- Marketing
- Information Systems
- Business Law
- Taxation
- *General Option
It is recommended students contact the UNSW Business School Student Centre for guidance on options available to increase depth of learning.
Further Information
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions