Marketing - MARKAS8423
Stream Summary
Faculty: UNSW Business School
School: School of Marketing
Contact: UNSW Business School Student Centre
Program: 8423 - Marketing
Award(s):
Master of Marketing (Specialisation)
View stream information for previous years
Stream Outline
The Master of Marketing program is taught on-campus. The typical program duration is 1-1.5 years full-time or 2-3 years part-time.
Stream Structure
The Master of Marketing comprises 72 UOC.
Students must complete 4 core courses (6 UOC each), and up to *8 elective courses (6 UOC each).
The core courses are offered on Saturdays over six weeks and the elective courses are held in the evenings during weekdays over 12 weeks. The program can be studied part time or full time.
*Category B and Category C applicants may be eligible for up to 24 units of credit exemption based on recognition of prior learning (RPL).
Students must complete 4 core courses (6 UOC each), and up to *8 elective courses (6 UOC each).
The core courses are offered on Saturdays over six weeks and the elective courses are held in the evenings during weekdays over 12 weeks. The program can be studied part time or full time.
*Category B and Category C applicants may be eligible for up to 24 units of credit exemption based on recognition of prior learning (RPL).
Compulsory core courses (total 18 UOC)
Choose 8 Elective courses (48 UOC) *
- MARK6104 Services Marketing Management (6 UOC)
- MARK6105 Relationship Marketing & CRM (6 UOC)
- MARK6107 Advert, Prom & Int Mktg Comm (6 UOC)
- MARK6108 Strategic Digital Marketing (6 UOC)
- MARK6109 B-B Marketing & Key Acct Mgt (6 UOC)
- MARK6110 Advanced Marketing Strategy (6 UOC)
- MARK6111 Global Marketing Strategy (6 UOC)
- MARK6112 Advanced Topics in Marketing 1 (6 UOC)
- MARK6113 Advanced Topics in Marketing 2 (6 UOC)
- MARK6114 Brand Management (6 UOC)
With special permission from the Master of Marketing Program Director students enrolled in 8423 program may take up to 2 courses (12 UOC) from the Master of Commerce (Marketing) Program (below). Note: These courses are not available to students enrolled in 8414 or 7414 programs.
* Note: Not all elective courses are offered each year. Elective course offerings vary from year to year, reflecting contemporary and emerging marketing issues of contemporary concern. Refer to the Class Timetable on my.unsw.edu.au to see current offerings for the semester.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
