Course

Marketing Consulting Project - MARK6103

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK6103 Course outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: Enrolment in Graduate Certificate or Master of Marketing programs

Excluded: MARK6003

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This is a core course of largely independent study where students will apply their marketing knowledge and skills in a practical way by undertaking a marketing consulting project for a real organization. Students, working as part of a team, will act as consultants and work on a marketing project as specified by a client organisation. Students will be assigned to groups of 4-5 to act as a consulting team to provide a solution/ set of deliverables to solve the client’s marketing problem. Students will learn what key skills are necessary in a consulting role, and practice those skills along with their marketing knowledge and experience to solve (or provide a range of options) a marketing problem and presenting the solution and a set of deliverables to a panel including the client.

If your program of study schedule allows, it is advisable to enrol in MARK6103 later in your program after you have completed other core courses and some of the electives.

Exclusions: MARK6003


Marketing Consulting Project

Study Levels

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