Marketing (Sub-specialisation) - MARKES8417
Stream Summary
Faculty: Australian School of Business
School: School of Marketing
Contact: Australian School of Business Student Centre
Program: 8417 - Commerce (Extension)
Award(s):
Master of Commerce (Extension) (Specialisation)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Stream Outline
The MCom (Extension) Marketing Sub-specialisation provides specialised marketing knowledge and practice. This sub-specialisation develops a core set of high-level management and marketing skills and offers scope to build on these. Students can add to their business knowledge via a tailored program to suit their personal career objectives by selecting several specialised courses from a range of options.
Stream Structure
Master of Commerce (Extension) (MCom (Ext)) students must complete:
- 2 MCom core courses
- 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
- 6 Specialisation courses
- 4 Sub-specialisation courses
- 1 Capstone course
Gateway course - which must be completed as part of the general gateway course requirements:
- MARK5700 Elements of Marketing (6 UOC)
Required Courses:
- MARK5800 Cust & Mkt Analysis (6 UOC)
- MARK5801 Marketing Management (6 UOC)
- MARK5811 Applied Marketing Research (6 UOC)
One Elective course from the following:
- MARK5810 Marketing Comm. & Promotion (6 UOC)
- MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
- MARK5813 New Product & Serv. Develop. (6 UOC)
- MARK5814 e-Marketing (6 UOC)
- MARK5815 Intl. Marketing in Asia (6 UOC)
- MARK5816 Services Marketing (6 UOC)
- MARK5819 Non-Profit & Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
- MARK5817 Contemporary Issues in Marketing (6 UOC)
If you choose to study the Master of Commerece (Extension) program 8417, you have the option to choose 4 courses (to provide you with depth of learning) from the following Sub- specialisations:
- Accounting
- Finance
- Marketing
- Information Systems
- Management
- Business Law
- Taxation
- *General Option
* The General Option sub-specialisation allows you to choose two courses from the MCom and optional two courses outside of the MCom (other programs within ASB) or courses from other Faculties(with permission).
Further Information
Current Students please refer to the ASB Student Centre for further advice on enrolment
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
