Non-Profit and Social Marketing - MARK5819

Faculty: Australian School of Business

School: School of Marketing

Course Outline: MARK5819 Course Outline

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite or Corequisite: MARK5800 or MARK5801 or enrolment in program 7291 or 5291 or 8291

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.


Non-profit and public organisations are increasingly adopting a marketing orientation as a critical part of their strategy. This course investigates the principles and techniques of non-profit and social marketing as they apply to the needs of non-profit and public institutions.
In this diverse sector, marketing concepts derived from the for-profit sector have been crucial to marketing the non-profit organisations’ products, services, and social causes to a range of stakeholders, namely customers, funding donors, and volunteers. These activities challenge marketers to understand the uniqueness of non-profit and social marketing, and address resource and ethical concerns. Topics include the practices of marketing, fundraising, and public relations to successfully market products, services, ideas, and behaviours.

Marketing Students

Study Levels

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