UNSW Handbook Plan - Marketing

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Marketing - MARKAS8414


	Faculty: Australian School of Business
	School: School of Marketing
	Contact: pgbusiness@unsw.edu.au
	Program: 8414 - Marketing
	Award(s):
	Master of Marketing (Specialisation)

Plan Outline

The Master of Marketing program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

Entry to the program requires an academic background in a marketing related field, and relevant work experience.

Plan Structure

The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses chosen from 3 specialist streams.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Core Courses

MARK6000 Mktg Mgt: Contemp Perspectives (6 UOC)
MARK6001 Strategic Skills for Marketers (6 UOC)
MARK6002 Creat., Innov.&Change in Mark. (6 UOC)
MARK6003 Marketing Consulting Project (6 UOC)

Specialist Streams

Strategic Services and Business-to-Business Marketing

MARK6004 Business-to-Business Marketing (3 UOC)
MARK6005 Services Marketing Management (3 UOC)
MARK6006 Customer Relationship Mgt. (3 UOC)
MARK6007 Mrktg Relationships & Networks (3 UOC)
MARK6008 Global Mark.& Entrepreneurship (3 UOC)
MARK6010 Global Marketing Strategy (3 UOC)
MARK6024 Adv. Mark. Strategy (3 UOC)

Consumer and Brand Marketing, and Marketing Communication

MARK6011 Marketing in Asia (3 UOC)
MARK6012 Understanding Buyer Behaviour (3 UOC)
MARK6013 Advances in Consumer Analysis (3 UOC)
MARK6020 Product & Brand Management (3 UOC)
MARK6021 Integrated Market. Comm. (3 UOC)
MARK6022 Advertising&Promotion Implem. (3 UOC)
MARK6025 Customer Exp. Management (3 UOC)

Marketing Information and Analysis

MARK6009 International Marketing Res. (3 UOC)
MARK6016 Mark. Databases, Info. & Know. (3 UOC)
MARK6017 Analytical Methods for Mkt Seg (3 UOC)
MARK6018 Decision-Support Models (3 UOC)
MARK6019 Data-Min Info. Sys.Mark.Decis (3 UOC)

Additional Marketing Topics

MARK6023 Advanced Topics in Marketing 1 (3 UOC)
MARK6123 Advanced Topics in Marketing 2 (3 UOC)
MARK6223 Advanced Topics in Marketing 3 (3 UOC)

Further Information

Please note that these requirements may be subject to change.

Students are advised to follow requirements according to the year they commenced. Current students are to refer to previous editions of the Online Handbook for program requirements.

Please contact the Business Student Centre for advice.

Business Student Centre
e-mail: pgbusiness@unsw.edu.au
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.