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Postgraduate Handbook

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Marketing - MARKAS8414

Plan Summary

 
Faculty: Australian School of Business
 
  
   
 
Program: 8414 - Marketing
 
 
Award(s):
 
 
Master of Marketing (Specialisation)
 
  

Plan Outline

The Master of Marketing program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

Entry to the program requires an academic background in a marketing related field, and relevant work experience.

Plan Structure

The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses chosen from 3 specialist streams.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Core Courses
Specialist Streams

Strategic Services and Business-to-Business Marketing
Consumer and Brand Marketing, and Marketing Communication
Marketing Information and Analysis
Additional Marketing Topics

Further Information

Please note that these requirements may be subject to change.

Students are advised to follow requirements according to the year they commenced. Current students are to refer to previous editions of the Online Handbook for program requirements.

Please contact the Business Student Centre for advice.

Business Student Centre
e-mail: pgbusiness@unsw.edu.au
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.