Sports Sponsorship and Marketing - LAWS8083
Faculty: Faculty of Law
School: Faculty of Law
Course Outline: See below
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 2
Enrolment Requirements:
Academic Program must be 9231 or 5231 or 9200 or 5740 or 9210 or 9230 or 9214 or 5214.
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting and negotiating sponsorship agreements, dealing with sponsorship conflicts, as well as legislation affecting these arrangements will be considered in a detailed manner.
Main Topics
- Introduction to sports sponsorship and marketing: the "players"
- Use of sportspeople in marketing and sponsorship
- Intellectual property in the sports context: trade marks, copyright, patents and other forms
- Regulation for specific high profile events
- Broadcast and other media
- Practical perspectives
- Sponsoring: let the buyer beware
- How to make sponsorship contracts work
- A consultant's view of the sponsorship arrangement
- Regulation of alcoholic beverages
- Rights of personality and privacy
- Ticketing issues and marketing programs
More information can be found on the Course Outline Website.
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