Course

Sports Sponsorship & Marketing - Commercial Issues - JURD7683

Faculty: Faculty of Law

School: Faculty of Law

Course Outline: See below

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 2

Enrolment Requirements:

Pre-requisite: 36 UOC of JURD courses for students enrolled prior to 2013. For students enrolled after 2013, pre-requisite: 72 UOC of JURD courses.

Excluded: LAWS8083

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting and negotiating sponsorship agreements, dealing with sponsorship conflicts, as well as legislation affecting these arrangements will be considered in a detailed manner.

Main Topics
  • Introduction to sports sponsorship and marketing: the "players"
  • Use of sportspeople in marketing and sponsorship
  • Intellectual property in the sports context: trade marks, copyright, patents and other forms
  • Regulation for specific high profile events
  • Broadcast and other media
  • Practical perspectives
  • Sponsoring: let the buyer beware
  • How to make sponsorship contracts work
  • A consultant's view of the sponsorship arrangement
  • Regulation of alcoholic beverages
  • Rights of personality and privacy
  • Ticketing issues and marketing programs
More information can be found on the Course Outline Website.
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