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Course

Sports Sponsorship and Marketing: Commercial Issues - LAWS8083

Faculty: Faculty of Law

School: Faculty of Law

Course Outline: See below

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 2

Enrolment Requirements:

Academic Program must be 9231 or 5231 or 9200 or 5740 or 9210 or 9230 or 9214 or 5214.

Excluded: JURD7683

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting and negotiating sponsorship agreements, dealing with sponsorship conflicts, as well as legislation affecting these arrangements will be considered in a detailed manner.


LLM Specialisations

Recommended Prior Knowledge

None

Course Objectives

The objectives of the course are to provide postgraduates with current areas of law and thinking which relate to sports sponsorship and marketing.

Main Topics

  • Introduction to sports sponsorship and marketing: the "players"
  • Use of sportspeople and the "event" in marketing and sponsorship
  • Intellectual property in the sports context: trade marks, copyright, patents and other forms
  • Regulation for specific high profile events
  • Broadcast and other media
  • Practical perspectives
  • Sponsoring: let the buyer beware
  • How to make sponsorship contracts work
  • Insider views of the sponsorship arrangement
  • Regulation of alcoholic beverages and tobacco advertising
  • Rights of personality and privacy
  • Ticketing issues and marketing programs

Assessment

 
Class participation   10%
Essay plan   20%
Essay   70%
 

Course Texts

Prescribed
Course Materials will be available for purchase from the UNSW Bookshop prior to the commencement of the course.

Healey, D Sport and the Law (4th ed), UNSW Press, 2009.

Available from UNSW Bookshop.

Recommended

  • Beloff et al, Sports Law
  • CCH, Sports Law Reporter
  • Verow et al, Sport, Business and the Law
  • Stewart et al, Intellectual Property in Australia, (4th ed) 2010
  • McGinness, Intellectual Property commercialisation: a business manager's companison
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Study Levels

Undergraduate Study Postgraudate Study Postgraduate Research Study Non-Award Study

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