UNSW Handbook Course - IP Strategy and Management

IP Strategy and Management - LAWS8148


	Faculty: Faculty of Law
	School: Faculty of Law
	Course Outline: See below
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 2
	Enrolment Requirements:
	Prerequisite: Academic Program must be either 9200 or 9210 or 5740 or 9230 or 5265 or 9231 or 5231 or 9220 or 5750.
	CSS Contribution Charge:Band 3 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

This course considers legal, strategic and management issues involved in the use of intellectual property particularly in real world commercial settings. With an emphasis on case studies the course will be of particular interest to both lawyers and non-lawyers in that it provides both a framework to develop an IP strategy and management program, as well as working examples of IP strategy and management in practice.

LLM Specialisation

Innovation Law

Recommended Prior Knowledge

This course assumes a working knowledge of intellectual property based on study at undergraduate level or through completion of the postgraduate course LAWS8017 Intellectual Property Law. You will be expected to have an overview of intellectual property law and/or to have read a recent IP textbook such as Davison et al, Australian Intellectual Property Law (2nd edn) (Cambridge University Press, 2011) or Stewart et al, Intellectual Property in Australia (4th ed) (LexisNexis, 2010).

Graduate Diploma of Applied Intellectual Property students are expected to have a working knowledge of intellectual property based on study of the postgraduate course LAWS8046 Intellectual Property Law and Innovation.

Course Objectives

A candidate who has successfully completed this course should:

have a good understanding of the key core ingredients and variables that affect an IP management program
have a framework from which to develop IP management programs
have a good understanding of IP valuation methods
have a good understanding of the development of a number of strategies to apply in the use and enforcement of IP rights worldwide
have a good understanding of the different types of patent searches and their strategic use

Main Topics

The topics will be chosen from the following list:

Introduction and fundamentals
Presenting the case for IP management
Key core ingredients
Patent basics, patent searching and strategic use of patent searches
IT industry case study
Trade mark case study
IP valuation and accounting for IP
Life sciences case study
Worldwide strategies in IP
Trade secret strategies
Innovation Patent Strategies

Assessment

Class Participation 20%
Research Essay 30%
Case Study Essay 50%

Course Texts

Prescribed
Refer to the course outline which will be provided by the lecturer at the beginning of the relevant semester.

Recommended
Refer to the course outline which will be provided by the lecturer at the beginning of the relevant semester.