The University of New South Wales

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Postgraduate Handbook

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Marketing in Technology and Engineering - CVEN9717
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Faculty: Faculty of Engineering
 
 
School:  School of Civil and Environmental Engineering
 
 
Course Outline: http://www.civeng.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Equivalent: CVEN8717
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

The interface of technology and engineering with marketing. Marketing of professional consultant services; promotion; advertising; pricing of services. Client management; briefs. Marketing for contractors; competition, competitive bidding; tendering and proposals Winning and securing work and commissions. Entrepreneurship. Marketing research; environment; products; distribution; strategies.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.