Public Relations & Advertising - 8291
Program Summary
Faculty: Faculty of Arts and Social Sciences
Contact: sam@unsw.edu.au
Campus: Sydney
Career: Postgraduate
Typical Duration: 1 Years
Typical UOC Per Semester: 24
Min UOC Per Semester: 6
Max UOC Per Semester: 24
Min UOC For Award: 48
Award(s):
Master of Public Relations and Advertising
View program information for previous years
Program Description
Program Objectives and Graduate Attributes
Program Structure
Students complete 48 units of credit comprising five core courses:
- MARK5801 Marketing Management (6 UOC)
- MARK5819 Non-Profit & Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
- MDIA5000 Understanding Contemporary Med (6 UOC)
- MDIA5001 Writing for Media (6 UOC)
- MDIA5002 Broadcast Journalism (6 UOC)
- MDIA5003 Online and Mobile Media (6 UOC)
- MDIA5006 Feature Writing (6 UOC)
- MDIA5027 Promotional games (6 UOC)
- SOMA9741 Writing for Digital Media (6 UOC)
Academic Rules
2. Candidates may proceed to the degree through part-time or full-time study.
Admission Requirements
Admission to the Master of Public Relations and Advertising is based on the applicant holding a recognised Bachelor degree (or equivalent qualification) with performance at credit level or better.
Enrolment and Progression
4. (1) An application to enrol as a candidate for the degree shall be lodged with the Registrar at least two calendar months before the commencement of the semester in which enrolment is to begin.
(2) To qualify for the award of the degree, candidates must obtain over a period of study of not less than two semesters (full-time) or three semesters (part-time), eight courses in one of the majors offered within the Master of Arts program. The maximum period of candidature shall be four academic semeters from the date of enrolment for a full-time candidate and eight semesters for a part-time candidate. In special cases an extension of these times may be granted by the Committee.
(3) A student enrolling in a course must satisfy the prerequisite or corequisite requirements of that course. These requirements may be waived at the discretion of the Head of the School/Unit concerned.
(4) The progress of a candidate shall be reviewed annually by the Committee, and as a result of the review the Committee may cancel enrolment or take such other action as it considers appropriate.
Advanced Standing
5. Students seeking advanced standing must submit documentary evidence of courses completed at the time of initial enrolment. Faculty will then determine the number of units of credit to be granted. Advanced standing will not be granted for courses completed more than six years previously. The maximum advanced standing for a Masters is 18 uoc (equivalent to three courses), a Graduate Diploma is 12 uoc (equivalent to two courses) and a Graduate Certificate is 6 uoc (equivalent to one course).
Articulation
6. The Master of Public Relations and Advertising forms part of an approved sequence of articulated programs comprising the Graduate Certificate, Graduate Diploma and Masters degree in the same area of specialisation, A postgraduate student enrolled in an articulated program may progress from Graduate Certificate to Graduate Diploma to Masters level with full credit for courses completed in earlier programs in the sequence.
Fees
7. Candidates shall pay such fees as may be determined from time to time by Council.
Fees
Area(s) of Specialisation