Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally.
Studying Marketing at UNSW

Marketing is offered as an undergraduate major by the UNSW Business School. It is designed for students who are interested in pursuing a career in marketing and aims to develop specialist marketing knowledge. This major particularly complements business studies such as Finance, Information Systems, Management or International Business.

Students with above average grades in their Marketing courses are invited to join the Honours program, requiring an additional year of study. An Honours year adds extra value to an undergraduate degree and is highly regarded by employers.

Studying Marketing at UNSW

Marketing is offered as an undergraduate major by the UNSW Business School. It is designed for students who are interested in pursuing a career in marketing and aims to develop specialist marketing knowledge. This major particularly complements business studies such as Finance, Information Systems, Management or International Business.

Students with above average grades in their Marketing courses are invited to join the Honours program, requiring an additional year of study. An Honours year adds extra value to an undergraduate degree and is highly regarded by employers.