Marketing

Description

Marketing is about communicating value to consumers in order to develop and maintain relationships with customers, clients, suppliers and distributors. Understanding consumer needs and desires is a key aspect of marketing, which uses market analysis and research to determine effective ways to build profitable customer satisfaction.

Global competition has resulted in marketing playing an increasingly important role in assisting all types of companies to maintain their competitive edge.

Graduate opportunities exist in a range of areas including: Advertising Assistant, Brand/Product Coordinator, Business Development Consultant, Consumer Researcher, Market Researcher, Marketing Consultant, Marketing Coordinator, Media Liaison Coordinator, Public Relations Consultant, and Sales and Marketing Coordinator, as well as roles in fund-raising, promotions and publicity.

Studying Marketing at UNSW

Marketing is offered as an undergraduate major by the UNSW Business School. It is designed for students who are interested in pursuing a career in marketing, advertising or public relations and aims to develop specialist marketing knowledge. This major particularly complements business studies such as Finance, Information Systems, Management or International Business.

Students with above average grades in their Marketing courses are invited to join the Honours program, requiring an additional year of study. An Honours year adds extra value to an undergraduate degree and is highly regarded by employers.



Marketing can be studied in the following Programs 

Program Code & Name Stream Type Stream
3134 Mat Sci and Eng Hons/Commerce Major MARKA13134
3136 Mat Sci and Eng / Commerce Major MARKA13136
3155 Actuarial Studies / Commerce Major MARKA13155
3420 Social Research and Policy Major MARKA13420
3435 Psychological Science Major MARKA13435
3460 Music / Commerce Major MARKA13460
3473 Music (Honours) / Commerce Major MARKA13473
3502 Commerce Major MARKA13502
3521 Commerce/Economics Major MARKA13521
3523 Advanced Maths (Hons)/Commerce Major MARKA13523
3529 Commerce/Science Major MARKA13529
3543 Economics Major MARKA13543
3554 Commerce (Co-op) Major MARKA13554
3558 Commerce (International) Major MARKA13558
3559 Commerce/Media (PR & Advert) Major MARKA13559
3567 Commerce / Fine Arts Major MARKA13567
3568 Commerce / Design (Honours) Major MARKA13568
3573 Commerce / Arts Major MARKA13573
3584 Commerce / Information Systems Major MARKA13584
3586 Actuarial Studies Major MARKA13586
3587 Actuarial Studies (Co-op) Major MARKA13587
3588 Actuarial Studies / Economics Major MARKA13588
3593 Commerce/Adv Science (Hons) Major MARKA13593
3764 Engineering (Hons)/Commerce Major MARKA13764
3784 Commerce / Computer Science Major MARKA13784
3835 Commerce / Aviation (Mgmt) Major MARKA13835
3937 Science/Social Rsch & Policy Major MARKA13937
3938 AdvSci (Hons)/SocRschandPolicy Major MARKA13938
3967 Commerce / Computer Science Major MARKA13967
3978 Computer Science Minor MARKA23978
4044 Social Work (Honours)/SR&P Major MARKA14044
4501 Commerce (Honours) Honours MARKAH4501
4722 Psychological Science / Law Major MARKA14722
4733 Commerce / Law Major MARKA14733
4771 Social Research & Policy / Law Major MARKA14771
4815 Art Theory/Soc Rsch & Policy Major MARKA14815
   

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Marketing Co-op can be studied in the following Programs 

Program Code & Name Stream Type Stream
3554 Commerce (Co-op) Major MARKB13554
   

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 Marketing

Study Levels

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