Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option.

Studying Marketing at UNSW

The School of Marketing (www.marketing.unsw.edu.au) in the Faculty of Commerce and Economics offers undergraduate programs leading to the award of the degree of Bachelor of Commerce and Bachelor of Economics. A Bachelor of Commerce in Marketing, Tourism and Hospitality Management is also offered. An Honours year is available to high achieving students.

Postgraduate coursework and research programs of study are also available.